Opportunity sizing is a key factor in the decision to start or continue a new product or venture. Is the opportunity big enough to be viable? Is the opportunity big enough to warrant the interest of investors? Is it big enough to matter to your company? We can answer these questions early in the process, before you make a significant investment. Our findings provide substantial and reliable support for your decisions.
Pricing
Pricing is a critical success factor, and pricing errors are a common component of failure. If you price too low, you leave money on the table, and forego the profits you need to grow. If you price too high, you risk stalling your product launch. If you are launching a product line extension, you need to maximize revenue of the new product, but not at the expense of overall product line profit. We apply proven proprietary methods to quantitatively determine your optimal pricing strategy.
Product Validation
Most new products are based principally on assumptions. We can determine whether customers will buy, what motivates them to buy, and what the product should be, early in the product development process. By starting early, you can know conclusively what you should do. Additionally, the core product team develops a unified vision and action plan during the process that minimizes the frustration and risk of failure due to miscommunication or team disharmony.
Focus Groups and other Qualitative Research
Qualitative research is ideal for testing product concepts, positioning, branding, packaging and other complex topics. Focus groups help you understand how people feel about an idea, and uncover customer wants and needs. Our clients often use qualitative research to test new ideas or to understand the structure of a problem. Our experienced moderators can draw out the most critical and actionable insights and recommendations. Our extensive experience and partnerships with world-class international providers allow us to efficiently test ideas globally.
Focus Groups and other Qualitative Research
We would be happy to work with you at any stage of your project to obtain the most value from data you have already gathered. Common needs include:
Generate cross-tabulation tables from data from a web-based survey
Perform segmentation analysis on an existing data file
Perform a full analysis of existing data
We are also happy to consult with you on questionnaires prior to fielding to ensure that you get the maximum value from the data you’ll receive back. We take pride in providing the highest quality data, analysis and service, and work reliably and quickly to provide what you need.
Solutions
Opportunity Assessment
Opportunity sizing is a key factor in the decision to start or continue a new product or venture. Is the opportunity big enough to be viable? Is the opportunity big enough to warrant the interest of investors? Is it big enough to matter to your company? We can answer these questions early in the process, before you make a significant investment. Our findings provide substantial and reliable support for your decisions.
Pricing
Pricing is a critical success factor, and pricing errors are a common component of failure. If you price too low, you leave money on the table, and forego the profits you need to grow. If you price too high, you risk stalling your product launch. If you are launching a product line extension, you need to maximize revenue of the new product, but not at the expense of overall product line profit. We apply proven proprietary methods to quantitatively determine your optimal pricing strategy.
Product Validation
Most new products are based principally on assumptions. We can determine whether customers will buy, what motivates them to buy, and what the product should be, early in the product development process. By starting early, you can know conclusively what you should do. Additionally, the core product team develops a unified vision and action plan during the process that minimizes the frustration and risk of failure due to miscommunication or team disharmony.
Focus Groups and other Qualitative Research
Qualitative research is ideal for testing product concepts, positioning, branding, packaging and other complex topics. Focus groups help you understand how people feel about an idea, and uncover customer wants and needs. Our clients often use qualitative research to test new ideas or to understand the structure of a problem. Our experienced moderators can draw out the most critical and actionable insights and recommendations. Our extensive experience and partnerships with world-class international providers allow us to efficiently test ideas globally.
Focus Groups and other Qualitative Research
We would be happy to work with you at any stage of your project to obtain the most value from data you have already gathered. Common needs include:
We are also happy to consult with you on questionnaires prior to fielding to ensure that you get the maximum value from the data you’ll receive back. We take pride in providing the highest quality data, analysis and service, and work reliably and quickly to provide what you need.